Tuesday, October 2, 2012


Jul 25, 2008


last night i was at someone's house and they just happened to have the tv turned to another of those programs that say this, say that, show the unfortunate situations and struggling people, don't deal with the roots of the problems, then appoint the usual suspects or the usual suspect mentality/view point to offer solutions that, in my opinion, are superficial and irrelevant. I believe this time it was called "Black in America."

as i was on the couch dozing off, i heard a mcdonald's commercial that was, naturally, targeted towards black folk. since i'm used to typical advertizing strategies, i thought nothing of it. (and i don't necessarily just mean advertising towards a specific demographic. i'm also mostly talking about how companies have the ability to package inferior products nicely and present them to the public in an appealing manner...through the employment of cute children, soothing voice overs, etc). but then i heard the 3 words, "good wholesome food." in my foggy, half asleep state, i thought to myself, "wait a minute. that couldn't have been right. mcdonal's describing their food as wholesome??" so i waited til the commercial aired again (knowing it would), and sure enough, they were saying something about the food being wholesome. does anyone else find this laughable? or maybe sad is more like it.

from dictionary.com:

1. conducive to moral or general well-being; salutary; beneficial: wholesome recreation; wholesome environment.
2. conducive to bodily health; healthful; salubrious: wholesome food; wholesome air; wholesome exercise.
3. suggestive of physical or moral health, esp. in appearance.
4. healthy or sound.

now, i realize i may have missed something. here lately i don't see commercials or read a lot of advertising. somewhere along the way mcdonald's may have become wholesome. but if not, these people are trippin'. it's bad enough that they and those corporations like them are even able to market death on a mass scale the way they do but to take it to the next level where they're trying to come across as providers of wholesome food is just ridiculous.

hopefully this won't seem like just another fast food bashing post. i've pretty much come to terms with what fast food is and the fact that people choose to partake in it. hey, it is what it is. but wholesome...? come on, now.


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